Selling umbrellas – how do i know when it is raining?

Posted on | April 23, 2008 | No Comments

Have you noticed how tourist shops that traditionally sell postcards, snacks and bottles of water can all of a sudden produce an unparalleled variety of umbrellas within minutes of a rain shower. There is something in being timely that enables this impulse purchase to be highly effective and thus a highly popular technique seen the world over.

What can other businesses learn from this activity?
Timeliness of product to marketplace is critical.
How immediately critical an item is to success, reduces the importance and significance of price and selection requirements eg colour / size.

As it rains in Sydney, take a moment to consider what your business can learn from the umbrella at the tourist shop.

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