Andy Jamieson: Entrepreneur

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Reaching a ‘Youf’ audience

February 27th, 2008 · No Comments

Increasingly brands are facing the challenge of how to reach a youf audience.
Interesting read about how the mainstream press is trying to combat this challenge. Fairfax is looking to launch Kwerky, a site based on the Stomp experience.
There are dollars to be won within this market, however, ensuring engagement is maintained with this classically fickle [...]

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Tags: Social Media Optimisation · mass media