Google search is looking for the next evolution. Arrignton, seems to have a great video that shows us all what Google SERPs will soon be like. Search will personalised, by people.
In essence Google is testing user comments and a rating system to help define what is important to me as an individual and to the [...]
Entries Tagged as 'Social Media Optimisation'
Google Search meets Digg
July 16th, 2008 · 1 Comment
Tags: Internet Advertising · Paid Search · Search Marketing · Social Media Optimisation
Widgets - the new black
May 14th, 2008 · No Comments
Here are some of my favourite ones… anyone else got some good ones?
From the NBA
I will wait to post the one for Le Tour de France… also a good one.
Tags: Entrepreneur · Facebook · Internet Advertising · Social Media Optimisation · mass media
YahootwittereBay over at MySpace or are they? Data portability breaks new ground
May 8th, 2008 · No Comments
In reports out today, MySpace, Yahoo, Twitter, eBay and others have joined a movement called data portability.
Tech Crunch notes some key benefits for consumers such as syncronisation of data eg friends lists or personal data. However, just because i am using Twitter, do i want to know who else is? Maybe, maybe not! Or taken [...]
Tags: Entrepreneur · Facebook · Internet Advertising · Social Media Optimisation · mass media
Where do ideas come from…
April 1st, 2008 · No Comments
The challenge with all ideas is where do they come from, especially when I cannot generate them. I would love to be able to store up the ideas that i generate on good idea generation days and use them when i am struggling. Seth Godin wrote a helpful piece on how we can use the [...]
Tags: Entrepreneur · Social Media Optimisation · mass media
Content vs People or are People now Content?
March 30th, 2008 · No Comments
It is interesting to think about how we order the mass of information in our lives. From our receipts for tax, through to contacts in our email program. How do we view all this stuff?
With the boom in social networking, through generic sites such as Facebook or MySpace, through to focused sites such as LinkedIn [...]
Tags: Entrepreneur · Facebook · Social Media Optimisation · mass media
Did you know 2.0
March 24th, 2008 · No Comments
If you want to see a video that in 8 mins will give you and update on the world and an insight into where it is going….then watch this video - Did you know 2.0
It is a little dated - 2006 - and yet it still shows the growth rates and trends that have impacted [...]
Tags: Entrepreneur · Social Media Optimisation · mass media
Who am I…..I have 280m Internet Users….
March 16th, 2008 · No Comments
CHINA ( well by the end of 2008).
This will make China the number 1 country in the world in regards to internet population usage. Also it will mean that the US will slip out of number 1 and into number 2 spot. The game is changing.
Five reflections on what this means….
1: The web [...]
Tags: Entrepreneur · Facebook · Internet Advertising · Social Media Optimisation · mass media
New web browser… flocking good
March 14th, 2008 · No Comments
Mozilla has produced a new browser produced, called flock. I am currently giving it a test run and it is proving to be extremely user friendly and intuitive. In fact this blog post is being done via the browser in a way that makes communicating and idea fast and easy. I can even pull in [...]
Tags: Social Media Optimisation · mass media
Reaching a ‘Youf’ audience
February 27th, 2008 · No Comments
Increasingly brands are facing the challenge of how to reach a youf audience.
Interesting read about how the mainstream press is trying to combat this challenge. Fairfax is looking to launch Kwerky, a site based on the Stomp experience.
There are dollars to be won within this market, however, ensuring engagement is maintained with this classically fickle [...]
Tags: Social Media Optimisation · mass media
Why Facebook advertising & marketing will work
February 4th, 2008 · No Comments
4 Steps to help you leverage this new marketing channel.
1: Marketers can work out exactly who they want to target:
Demographic targeting is being taken to a new level via the Facebook social media network. The ability to identify exactly who it is that you want to target is selectable. Whether that be a specific age, [...]
Tags: Facebook · Internet Advertising · Social Media Optimisation