Google trends has recently allowed access to website statistics based on their user information. Interestingly was this query, comparing News.com.au and SMH.com.au over time. News is showing, within Google, that it is pulling away from SMH. Interestingly, i wonder what impact the free Google Trends will have on the paid Hitwise service?
News.com.au in Red - [...]
Entries Tagged as 'mass media'
Google Trends reveals News.com.au pulling away from SMH.com.au
June 26th, 2008 · No Comments
Tags: Business Management · Internet Advertising · mass media
Apple is the Sony of the 80s
June 19th, 2008 · No Comments
Apple Store Sydney Opening night…. Apple store sydney launched last night. To much fan fare, clapping, high fives, cheers and flashing camera lenses. Interestingly, people lined up. Not for a short while, but a long while. Not to view new or exclusive products, but mass produced flashy apple goodness! The queues were large. The rain [...]
Tags: mass media
Facebook as a marketing channel
June 10th, 2008 · No Comments
Facebook could make a great marketing channel. Actually, facebook will make an excellent marketing channel for advertisers. Facebook should enable engagement with a targeted audience in a niche fashion that should lead to above average conversions - right message to the right person at the right time…. right?
The challenge is that Facebook is not there [...]
Tags: Facebook · Internet Advertising · mass media
Widgets - the new black
May 14th, 2008 · No Comments
Here are some of my favourite ones… anyone else got some good ones?
From the NBA
I will wait to post the one for Le Tour de France… also a good one.
Tags: Entrepreneur · Facebook · Internet Advertising · Social Media Optimisation · mass media
Yahoo Glue - Launched in India aka Universal search
May 9th, 2008 · No Comments
Do we want all the answers straight away, or is sifting through what makes the journey more fun?
Either way, Universal Search is here, google are making it work and making it more profitable. Now yahoo are in on the act via Yahoo Glue.
It is only in a few categories at the moment, and after testing [...]
Tags: Internet Advertising · Paid Search · Search Marketing · mass media
YahootwittereBay over at MySpace or are they? Data portability breaks new ground
May 8th, 2008 · No Comments
In reports out today, MySpace, Yahoo, Twitter, eBay and others have joined a movement called data portability.
Tech Crunch notes some key benefits for consumers such as syncronisation of data eg friends lists or personal data. However, just because i am using Twitter, do i want to know who else is? Maybe, maybe not! Or taken [...]
Tags: Entrepreneur · Facebook · Internet Advertising · Social Media Optimisation · mass media
Where do ideas come from…
April 1st, 2008 · No Comments
The challenge with all ideas is where do they come from, especially when I cannot generate them. I would love to be able to store up the ideas that i generate on good idea generation days and use them when i am struggling. Seth Godin wrote a helpful piece on how we can use the [...]
Tags: Entrepreneur · Social Media Optimisation · mass media
Content vs People or are People now Content?
March 30th, 2008 · No Comments
It is interesting to think about how we order the mass of information in our lives. From our receipts for tax, through to contacts in our email program. How do we view all this stuff?
With the boom in social networking, through generic sites such as Facebook or MySpace, through to focused sites such as LinkedIn [...]
Tags: Entrepreneur · Facebook · Social Media Optimisation · mass media
Did you know 2.0
March 24th, 2008 · No Comments
If you want to see a video that in 8 mins will give you and update on the world and an insight into where it is going….then watch this video - Did you know 2.0
It is a little dated - 2006 - and yet it still shows the growth rates and trends that have impacted [...]
Tags: Entrepreneur · Social Media Optimisation · mass media
Who am I…..I have 280m Internet Users….
March 16th, 2008 · No Comments
CHINA ( well by the end of 2008).
This will make China the number 1 country in the world in regards to internet population usage. Also it will mean that the US will slip out of number 1 and into number 2 spot. The game is changing.
Five reflections on what this means….
1: The web [...]
Tags: Entrepreneur · Facebook · Internet Advertising · Social Media Optimisation · mass media