Andy Jamieson: Entrepreneur

Facebook could make a great marketing channel. Actually, facebook will make an excellent marketing channel for advertisers. Facebook should enable engagement with a targeted audience in a niche fashion that should lead to above average conversions - right message to the right person at the right time…. right?
The challenge is that Facebook is not there [...]

[Read more →]

Here are some of my favourite ones… anyone else got some good ones?
From the NBA
I will wait to post the one for Le Tour de France… also a good one.

[Read more →]

In reports out today, MySpace, Yahoo, Twitter, eBay and others have joined a movement called data portability.
Tech Crunch notes some key benefits for consumers such as syncronisation of data eg friends lists or personal data. However, just because i am using Twitter, do i want to know who else is? Maybe, maybe not! Or taken [...]

[Read more →]

It is interesting to think about how we order the mass of information in our lives. From our receipts for tax, through to contacts in our email program. How do we view all this stuff?
With the boom in social networking, through generic sites such as Facebook or MySpace, through to focused sites such as LinkedIn [...]

[Read more →]

CHINA ( well by the end of 2008).
This will make China the number 1 country in the world in regards to internet population usage. Also it will mean that the US will slip out of number 1 and into number 2 spot. The game is changing.
Five reflections on what this means….
1: The web [...]

[Read more →]

4 Steps to help you leverage this new marketing channel.
1: Marketers can work out exactly who they want to target:
Demographic targeting is being taken to a new level via the Facebook social media network. The ability to identify exactly who it is that you want to target is selectable. Whether that be a specific age, [...]

[Read more →]