Andy Jamieson: Entrepreneur

Apple Store Sydney Opening night…. Apple store sydney launched last night. To much fan fare, clapping, high fives, cheers and flashing camera lenses. Interestingly, people lined up. Not for a short while, but a long while. Not to view new or exclusive products, but mass produced flashy apple goodness! The queues were large. The rain fell and people waited. Some lucky ones got a free Apple t-shirt. Which was promptly placed over shirts and ties to fit in, bit like a rock concert!
What was surprising was the excitement and buzz. To say Apple can do PR well is a given.
It got me thinking, cool must-have products across multiple genres makes for a cool (and profitable) brand. Apparently Apple is decently priced, for consumers or investors one has to ask?

What they do, they do well and should be rewarded.

Remember the Sony yellow water proof walkman? Game changing hey. Well maybe Apple has now taken over than role of being the innovative company of the age. Will it continue? Lets hope so!

Want to see the offical Sydney Apple Store.