Andy Jamieson: Entrepreneur

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Got to love the ABC

March 12th, 2008 · No Comments

“I still regularly eat offal meats, but they are much harder to get nowadays… Cold pressed tongue is absolutely superb with good salsa verde sauce”…. a quote on the abc.net.au site today.

Here are the reasons why i am starting to love the ABC:

1: They are run by a government charter and yet are significantly more dynamic than the commercial stations within Australia. Don’t believe me, read more here abc jumps into digital.

2: They think dynamically about how to drive content across channels, eg The Chaser is available via podcasts via iTunes, website, for sale on dvds and you can even watch in on TV at two different times.

3: They have great products to push; 7:30 report and lateline are a must for decent journalistic experience.

The challenge i feel, is that the ABC has always been an older persons cup of tea. So has it been changing as much as i feel it has or have I just been moving silently into its demographic?

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Tags: Entrepreneur · mass media

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