Andy Jamieson: Entrepreneur

At a BSI event, Simon Baker of Realestate.com.au let us in on some insights to how REA has structured for and achieved growth. I gleaned some key thoughts and wanted to share them.
1: Work out what is core
REA used to be into web development, operate as an ISP and a few other areas. These were [...]

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Increasingly brands are facing the challenge of how to reach a youf audience.
Interesting read about how the mainstream press is trying to combat this challenge. Fairfax is looking to launch Kwerky, a site based on the Stomp experience.
There are dollars to be won within this market, however, ensuring engagement is maintained with this classically fickle [...]

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Entrepreneur: A person who organizes, operates, and assumes the risk for a business venture.
The challenge is not in developing an idea, we all get those, some of us even get hundreds or thousands a day. The challenge is not in generating an idea, success lies in executing or as defined above; organising, operating and [...]

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As the US faces what is certain to be a recession, although has anyone officially been willing to call it that yet? The elasticity between job security and economic conditions appears to be tightening, and logically so. So what career should new graduates be looking to enter?
Aun comments that “if you picked a career [...]

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Some thoughts on the Y! MSN proposal:
1: Yahoo is being offered a massive premium on current share price; therefore it looks like a good deal, especially for new Y! investors
2: Yahoo and MSN face major competition from Google, who at least in the AU market place is the option for search advertising.
3: MSN is trying [...]

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4 Steps to help you leverage this new marketing channel.
1: Marketers can work out exactly who they want to target:
Demographic targeting is being taken to a new level via the Facebook social media network. The ability to identify exactly who it is that you want to target is selectable. Whether that be a specific age, [...]

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A few months ago, an industry colleague, who will [and should] remain nameless, made the brash statement that ‘search marketing catches the rain generated by other marketing clouds’. It made me ponder,is search marketing a paradigm shift in marketing or is it simply a newer, shinier, bigger bucket to catch the rain that mainstream marketing [...]

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