Andy Jamieson: Entrepreneur

Interest is building in Australia around how to use Social media. Two schools of thought exist.

Firstly, one where those with the loudest voices tend to set the agenda. Is this any different from the off line world?

Secondly, one where those who say the most interesting things set the agenda. Again, is this any different from the off line world?

The questions is, which kind of person are you, or which kind of person do you follow?

I think it is good to mix it up and follow some people from each camp. That way you can learn from their experience and sort out the quality from the noise.
So if there is some worth following, then lets share them and promote them.

Ad Tech has launched a “brain” that enables the consumers to dictate what kind of material they want to be covered during the sydney conference. The Ad Tech Brain, as it is called, turns the questions over to the consumers and whilst this is helpful and useful to ensure that Ad Tech will hit what the market wants, I suspect that the role of industry leading conferences is greater than just meeting market demands, rather conferences should lead and help set and solidfy the industry direction.

That said, i will still be putting my two cents into the mix to ensure that we get some deep and insightful revelations and let me encourage you, that if you want to influence the agenda and topics covered, then let it be known at the
sydney ad-tech brain

With all the talk around Social Media Marketing. I have set up a Yahoo group with the aim of fostering and building a community of people who can share and discuss this topic.

If you would like to join and share your thoughts on social media marketing, then feel free to follow the link below.

Click to join socialmedia-marketing

Wings that make you feel like you can fly.

Fun times had by all at the annual sculptures by the sea on the Bondi to Bronte walk. Plenty of great art and on a cracking sydney saturday made for an enjoyable day.

Loads of people are already sharing their photos on Flickr: Sculptures by the Sea

The South East corner of Hunter Park is where the wings can be seen.

View Larger Map

Short note to vent that spam sucks.

There will be more spam protection efforts undertaken from now on!

Google has been busy, so busy in fact that they are either a little ahead or a little behind. Either way, there logo for the 23rd of September appears to be wishing people a happy first day of Spring….

The first day of Spring is a great day, so maybe Google is helping us to cast our minds back and reflect the joy.

Nice to know that we all can make mistakes…. even the big Google.

Happy First Day of Summer everyone…. oh wait, thats not today…

Peter Costello has a new part-time job. Interestingly at the World Bank. One wonders though, as the world bank increasingly struggles for relevance, what this role will involve? Peter comments that it will be resolving corruption disputes within development projects. What is happening to the number of development projects is still not clear, however, either way, removing corruption has to be supported as a noble task.

So good luck Pete, hold the line, smile a little more and keep your hands clean.

Read the full article

Change is what we all resist and yet without it, nothing will advance. Change causes somethings to be left behind and new things to be added

Management is ensuring expected results are achieved from known levels on input

Leadership is about engaging in strategic change to ensure new possibilities can be reached

Not my thoughts, Carly Fiorina via Standford iTunes U.

Something more personal here, Switched on Media, the company I co-founded 16 months ago has just signed a strategic relationship with the China based SinoTech group.

Interested? Then you can read some more on the Switched on Blog

Or here is the PR release:

PRESS RELEASE

SinoTech Media and Switched on Media form Strategic Relationship

BEIJING, CHINA 27th August 2008- SinoTech Group (www.sinotechgroup.com.cn) announced today that they have signed a strategic partnership with Australia based Switched on Media.
Sydney based, Switched on Media is a boutique search engine marketing agency that generates traffic for customers’ websites and sales for customers’ business through search engine marketing service. “This is an exciting strategic partnership.” said Dr. Mathew McDougall, the Group CEO and Executive Chairman for SinoTech Group, “SinoTech will benefit by providing products and services into Australia through this partnership. We will provide Switched on Media’s clients with access to the Asian markets and will conduct Agency Services, Search Marketing and creative services.”

“We are delighted to enter into a strategic partnership with SinoTech Group. Asia is a rapidly developing online market, particularly China”. Said Mr. Andy Jamieson, Director for Switched on Media. “We can expect that this partnership will extend our SEO and SMM solutions offering into Asia Pacific.”

About SinoTech Media
SinoTech Media is a Chinese interactive advertising company which helps online advertisers and publishers optimize revenues and maximize campaign effectiveness. We provide interactive marketing services, online advertising technologies and operate a performance based Ad Marketplace. We are uniquely positioned to assist our clients by using proven digital technologies and experienced industry experts. We deliver focused, measurable and effective marketing solutions that provide the critical edge for our clients. For further information on SinoTech Media, please visit the website: www.sinotechmedia.com.cn

About Switched on Media
Switched on Media is a boutique search engine marketing agency that generates high-value traffic for your website and sales for your business through search engine optimization (SEO), pay per click (PPC) marketing and pioneering new channels such as social media marketing (SMM) and Facebook advertising. For further information on Switched on Media, please visit the website: www.switchedonmedia.com.au

For enquiries, please contact:

Switched on Media
Scot Ennis
Director
Tel +61 2 82485054
scot@switchedonmedia.com.au

SinoTech Media
Amy Dong
Marketing Director
Tel: +86 10 6561 5818 ext. 926
E-mail: amy.dong@sinotechgroup.com.cn

Google Insights reveals that winning Gold or Silver can have a significant impact on the number of people that are interested in you. Or maybe it has a little more to do with “marketability” of the individuals in question. Again, I believe, that this is tied to both olympic performance and off-field antics.

Interestingly, both Rice and Sullivan were not on the public radar in late July. However, come Olympics, they are on the radar loud and clear.

Head here to see the full Google Insights data